Most people in networking Custom Passenger Elevators want to help you, knowing that

you will help them too. Here’s how to make it easy for them.

Start by coming up with answers to your pull marketing questions

from ...

Most people in networking groups want to help you, knowing that

you will help them too. Here’s how to make it easy for them.

Start by coming up with answers to your pull marketing questions

from the Client Attraction system.

Write all your answers down.

Sometimes people tend to gloss over what is really happening for

their ideal clients and the problems they face. But spelling this out

is what helps you connect with people who have these issues.

Your goal is to come up with lots of specifics about their

issues and the emotions and mental states that go along with the problems. When you get

detailed with what is going on for your target audience, it will be easier to

jog your networking colleagues’ mental rolodexes. Something will trigger a

person, making him or her say, “Oh my, that’s just what my friend Suzie was

talking about!” And that’s how you get a referral.

When you can tap into your ideal clients’ problems and feelings,

it can go a long way to help others think of who might need your services. This is also true

of being detailed regarding the particular industry you serve and the specific

professionals within that area.

Now, to create the elevator speech, remember you’ll want to talk

about the solutions and not your actual methods. Your network and

prospects don’t actually care about your techniques. They just want to know you

can help fix the problems. Finish with the end benefits that people get when

they work with you and you’ll have a hard-working elevator speech.

Being as definitive as possible is the key to helping your

fellow networkers think of leads for you. You want to give them

something to hang onto and think about. That will also help you stand out from

others in the group who may be talking in generalities. Make it easy for your

networking partners and you will generate more referrals and better results.

Your Client Attraction Assignment

1.

Look back to review your pull marketing questions and answers.

Or if you haven’t done this exercise yet, this is a good time to get started.

2.

Make a list of the problems you solve and the emotional states

you address.

3.

Write another list of the end benefits your clients can expect

from working with you.

4.

Craft or revise your elevator speech to help your networking

contacts and colleagues think of referrals and prospects who could benefit from

working with you.